ou’re a business owner, an entrepreneur, a visionary, and a leader. But let’s face it, you’re no web designer. You’re too busy dealing with the ins and outs of every day operations. How can you make time to be the big boss you need to be, but also learn about SEO, graphic design, color themes, image compression, etc.? How do you know if your website is up to date and optimized for that sweet online traffic your business needs? Don’t get caught off guard and don’t be afraid to ask for help. A well designed and organized website is imperative for your business’ growth. Here are seven signs that you need a little assistance in improving your website’s overall design.
1. Someone visits your site and has NO idea what your company is all about
This could be due to several problems. You could have a bad website design with little to no information explaining what your services are. Or maybe there’s so much going on that you don’t know where your eyes should go. Here is an example of a website that is a web designer’s worst nightmare.
The home page is so cluttered that you don’t know where to begin. How do you navigate this site? Where is the checkout page? Why is every color of the rainbow on every page you click? It’s only evident that this site functions primarily as a technology and gadgets e-commerce store after stumbling across the Norwegian text “Teknologi & Gadgets” under the website name at the top of the page. These are clear signs that your website is outdated and needs some serious sprucing up.
2. Your website takes too long to load
Maybe you have some great looking images on your site, but if they aren’t sized correctly and compressed, they can ramp up loading times. With attention spans getting shorter and shorter these days, you can’t afford to lose a customer due to slow load times. In fact, according to research done by Google in 2017, the probability of a mobile site visitor bouncing from a page that takes up to 10 seconds to load increases 123%.
3. Your logo doesn’t stand out
People are visual creatures and it’s easier to remember a company name when it can be paired with a memorable logo design. But even if you have a strong logo, this won’t benefit you or your company at all if people don’t notice it. Maybe it’s blurry or looks inconsistent across different platforms. Or maybe your website is so “busy” looking that people simply don’t notice it. It could be as simple as being a little too small on your header. Whatever the cause may be, the color, placement, and quality of your logo need to be meticulously structured so that it’s easy to see and clearly recognizable.
4. You have so many font types that your text looks cluttered and is difficult to read
Generally speaking, the more fonts you use on a web page, the more “cluttered” it can feel to the reader. Not only that, but each font has to be separately downloaded and processed by your web browser. The more a web page has to process, the longer the load times will be, which can lead you right back to higher bounce rates as shown in Point #2 above. Keeping your website appearing easy to read, clean, and optimized for speedy load times can be as simple as sticking to 1 to 3 fonts. If one just isn’t enough for you, try sticking to a few key design rules for mixing multiple fonts.
5. You don’t have a clear Call to Action
So you have some visitors on your website. Great! But do they know what to do next? If you don’t have a clear direction for them to go or an easy way to contact you from the get-go, there’s another potential sale that bites the dust. Simply having your contact information on a Contact page or your phone number at the top or bottom of your website isn’t always enough. Having an eye-catching Call-to-Action button visible on every page could be a simple solution to entice someone to take that next step leading to a conversion. Check out this example from blueapron.com.
After presenting some of the perks, they display a large “Choose Your Plan” button that is clearly visible on the page and contrasts with the white background. It’s a clear direction on what to do next and is enticing to click on since it implies that you can customize the plan to your liking.
6. A customer points out spelling errors
This overlooked issue may seem inconsequential, but bad spelling and grammar can kill your credibility and therefore kill your business. According to a study done by websiteplanet.com, bounce rates increased by 85% due to typos on a landing page. There is a simple solution to this. Just proofread before you publish! Use programs like Microsoft Word or Google Docs to check for spelling errors. If you need help with your grammar and sentence structure, give Grammarly a try. Take the time to make sure your content is professional and typo-free.
7. You have a big promotion or event coming up at your location…and no one seems to know about it
Okay, this probably has more to do with your marketing strategy, but this is still a sign you need to update your site. If you have a big promotional offer coming up that’s available nationwide or even just a local event at your store’s location, it should be shouted on the rooftops, metaphorically speaking. This needs to be displayed on your home page! Post about it on your social media accounts! Does your website have a blog? Take advantage of that and write a post about the event as well as why your customers should be a part of it. Entice visitors to sign up for your newsletter if you have one, where you can email notifications about upcoming events right to their inbox.
There are many things that can kill your business. Don’t let a poorly designed website be the cause. Taking a few simple steps to improve and update your website’s design will give your business the boost it needs. Not sure where to start? Sales Bridge is here to help. Get in touch with us today!